The Container Store, the nation’s leading specialty retailer of storage and organization products with more than 75 stores located coast to coast, was seeking to create eye-catching visual signage to introduce a new custom product line called TCS Closets.

The Opportunity

The Container Store already relied on our team for many of their visual messaging needs and believed that our fabric-framed signware might be perfect for the new campaign, lending a softer feel to the graphics while delivering maximum visual impact. Our challenge was to create a solution that would fit perfectly onto both of the company’s two sizes of end caps using minimal hardware, and to serve as a single-source supplier by delivering easy-to-install kits containing both the frames and the printed fabric graphics.

The Rose Solution

To draw shoppers into the new product category, our design team customized our standard FabriWare™ Soft Signware product, a lightweight, minimalist frame system whose ultra-thin profile can evoke a frameless effect. FabriWare signage is highly adaptable and can be changed in minutes by just one person.

Our team developed custom brackets to allow The Container Store employees to easily attach the perfectly fitted signage without any drilling or damage to the end caps. Teaming with a printing partner to produce the durable, lightweight graphics enabled us to work as the single-source supplier for both the rollout and the ongoing graphic replenishment program.

The Benefit

Building on an existing partnership that The Container Store’s senior visual merchandising director described as being “centered on service, communication, transparency and solution-oriented design,” our team fabricated a soft solution that helped to launch an important new product. The Container Store project reflects our ability to customize existing signware to create visual messaging solutions that bring each client’s vision to life.


“Rose Displays is always willing to partner with us to find the right solution — not just any solution, but one that fits our brand and merchandising needs. … Additionally, the service level and response to any issues is terrific, making their team feel like a true extension of our team.”

— Brian Morrison, Senior Visual Merchandising Director, The Container Store


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