Lowe’s Canada partnered with Rose Displays and Pratt Visual Solutions to transform their light bulb aisle into an interactive education center. The “Bright Idea Lighting Education Center” features engaging signage, an iPad application that filters through over 400 hundred light bulb products using a few simple categories, an eye-catching monitor integrated with the iPad application, and a light bulb recycling center.

Since launch, Lowe’s Canada has reported an improved customer experience accompanied by increased customer engagement within the light bulb aisle, resulting in a noteworthy sales increase over the same period the previous year.