Rockport, the Massachusetts based design and manufacturer of men’s and women’s footwear and accessories, and former subsidiary of Reebok International, sought to reimagine their retail brand experience.
Working side-by-side with Rockport, Visual Creations was tapped to value engineer and produce their new concept fixtures—with a focus on maintaining the integrity of the high-end look and feel of the new concept design.
The high-end sophisticated opportunity showcases our excellence in engineering, material sourcing, and quality manufacturing. The custom fixtures, materials and finishes include powder-coated steel, solid and real wood veneers, and a magnetic LED light system for a simplified assembly.
Utilizing our value engineering techniques for Rockport’s new concept fixtures allowed for a US manufactured product that delivered a high end vision, at a reduced cost.
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