About Us

Floor-to-Ceiling Visual Merchandising Solutions

Let’s Bring Your Vision to Life

You’ve got some great ideas for how to create the best possible in-store experience for your customers, and so do we! As a full-service provider of creative, cost-effective visual merchandising solutions, we work collaboratively with brands and retailers to understand your needs and goals, help you shape your vision and bring it to life.

Our roots are as a multi-material manufacturing partner, building custom store fixtures and furniture, POP displays, millwork and more — but we continue to evolve at the speed of retail. Today, we also provide eye-catching Signware™️ systems and digital and interactive solutions, along with the ability to custom build just about anything you need to showcase your brand or enliven your shopping experience.

In addition to manufacturing, our core services also include design, engineering, warehousing and fulfillment. Best of all, you can engage with us for whatever services you need, whenever you need them — all with top-notch customer service and a personal touch!

Our Story

Founded by retail industry veterans Jay Long (president and CEO; heading finance, sales and marketing) and Doug Robertson (executive vice president and COO; heading operations and manufacturing), Visual Creations recognized an opportunity when in 2016 we purchased Rose Displays (founded by Signware™️ industry pioneer Sid Rose in 1980). Both companies had spent decades building sterling reputations and long-term client relationships with some of the nation’s leading brands and retailers.

By combining VCI’s expertise in designing and manufacturing custom retail fixtures, displays, millwork and more with Rose’s patented innovations in designing and manufacturing retail Signware™ systems — the newly expanded company has become an industry-leading provider of floor-to-ceiling visual merchandising solutions.

Since our founding in 2006, we have continued to expand our capabilities with strategic acquisitions. Today, our entire team is skilled at working with you to create innovative, cost-effective, custom displays that attract attention, influence purchasing decisions and enhance the in-store experience.

Under One Roof

Thanks to our state-of-the-art, 315,000-square-foot Pawtucket, R.I., manufacturing facility — featuring advanced capabilities in all three major materials (wood, metal and plastics) and in all the major manufacturing processes — we are fully equipped to take your retail merchandising and display ideas from vision to reality.

See our Manufacturing Capabilities: If You Can Imagine It, We Can Build It >>

As your trusted partner for custom retail fixtures, displays and Signware™️, we  begin each project with a discovery process that is focused on listening, so we truly understand your brand, your project needs and goals.

Whether we collaborate with you on design or go straight into the manufacturing phase, our team has everything we need to turn your retail merchandising requirements and ideas into cost-effective custom solutions. As a U.S. manufacturer with a network of strategic supply chain partners around the globe, we’re also experts at value engineering your projects to ensure that every job is on time and on budget.

In addition, our comprehensive warehousing and fulfillment services further set us apart from the competition. Suppose you need to build several thousand fixtures, have them planogrammed with merchandise and shipped to hundreds of retail locations where staff can literally open the boxes and roll your fully stocked displays right out onto the sales floor — we can do that!

Our products include imaginative custom store fixtures, POP displays, retail Signware™️, millwork and furniture that marry ease of use, elegant design and precision engineering.

Our mission is to help you develop visual merchandising solutions that enliven your retail environments, enhance your in-store experience and drive sales.

Our success is built on more than 35 years of experience working with some of the best-known brands in the business.

Our commitment to you is to always stand behind our work. We’re in the business of helping brands and retailers create the best possible in-store customer experience, so we know it’s essential to hold ourselves to the highest standards in order to build a satisfying, long-term customer relationship with each of our clients.


Contact Us Today

We’d love to talk about harnessing your vision to create an innovative, in-store shopping experience that wows your customers and drives revenue.

Ready to start your project?
As your full-service provider of custom, floor-to-ceiling retail merchandising solutions, we’d love to share ideas about creating innovative, in-store shopping experiences that wow your customers and drive revenue.
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