End cap and in-aisle fixtures attract and engage shoppers, and assist them in navigating from one category to the next throughout the store. Custom solutions and imagination allow retailers and brands to be more strategic and efficient with the use of end caps and in-aisle features. Let’s talk about how you can use end caps and in-aisle displays to create rhythm, catch the shopper’s eye and drive engagement in your retail space.
With their high-profile position, end caps are about more than just displaying merchandise; they’re often designed with the goal of making your shoppers want to experience the product or to give select brands a visual boost. Similarly, in-aisle displays are often created by brands to help make their product stand out amid groups of competing products.
Thanks to their prominent, front-of-aisle and end-of-aisle position, your end caps represent extremely valuable retail “real estate.” Therefore, it is important to give them some extra special attention when it comes to your merchandising and messaging strategy.
It is also important to be aware that end cap design is not just about sales, but also about marketing — and that options include dedicating, or even leasing, some of this prime space to a brand that you’d like to showcase.
Some of the key strategies to think about when planning and designing end cap store fixtures include:
Shoppers may think of the typical retail store aisles as consisting of long rows of shelves stocked with products, but behind the scenes a lot more thought goes into creating a positive and productive in-aisle experience.
Whether using gondola systems or custom free-standing fixtures, retailers must be sure they are A) making it as easy as possible for people to find what they’re looking for, while also B) bringing some creativity into the experience to engage their shoppers.
Some of the key factors to think keep in mind when planning and designing in-aisle store fixtures include:
At VCI-Rose Displays, we specialize in collaborating with clients, including some of the nation’s best-known brands and retailers, to create custom end caps and in-aisle fixtures that attract and engage your shoppers. Reach out any time to start a conversation or exchange ideas.
How can VCI and Rose Displays help with end caps and in-aisle fixtures?
We bring to the table four decades of retail experience and a state-of-the-art manufacturing facility equipped with all the capabilities our skilled craftsman need to create cost-effective, eye-catching fixtures and displays tailored to your unique retail merchandising needs.
What are some examples of store fixture work VCI-Rose has done with retail clients?
In additional to some of the end cap and in-aisle fixture projects depicted on this page, we also have a long history of working on special fixture projects with such clients as Rockport, Dicks Sporting Goods, Foster Grant, Staples and many more.
What are some of the current trends in retail fixtures?
We specialize in helping brands and retailers discover fresh strategies to enhance the shopping experience with custom store fixtures and displays. We also regularly share such ideas on our blog post: See “Custom Retail Fixtures and Store Displays that Engage Shoppers.”