See what VCI Rose can do for you
At VCI Rose, skilled craftsmanship meets state-of-the-art manufacturing to bring your display and fixture visions to life, no matter the scale. Whether your needs are for a few locations or a nationwide rollout, our team has the capabilities and the experience to get the job done right.
As a full-service provider of floor-to-ceiling visual merchandising solutions, we handle everything from custom store fixtures, POP displays, and millwork to retail Signware systems and digital and interactive displays—all built at our headquarters in Pawtucket, Rhode Island.
With a state-of-the-art, 325,000-square-foot manufacturing facility, we are fully equipped to take your project from concept to the sales floor.
Acrylic Fabrication
Metal Fabrication & Extrusion
wire fabrication
Woodworking / Finishing
Laser Cutting
Painting
Powder-coated Metal
Powder-Coated MDF
Etching
Metal Stamping
Injection Molding
Vacuum-forced Plastics
Extruded Plastics
Computer-controlled routing
panel processing
Edgebanding
LED Lighting
3D Printing
Digital Integration
Oven Formed Plastics
Our facility is built to handle high-volume, demand-flow production. We’ve managed every imaginable scenario for some of the nation’s largest retailers, and we know how to keep projects moving from start to finish.
Forget about outsourcing materials management to multiple vendors. We work in wood, metal and plastics—all in-house—ensuring consistent quality and streamlined communication across every element of your project.
Over the years, we’ve developed relationships with top international manufacturing partners. This network enables us to offer cost savings and faster time to market, without compromising quality standards.
Need fixtures planogrammed, kitted and shipped directly to your locations? We offer comprehensive warehousing, fulfillment and min/max management services to support even the most complex rollout logistics.
Whether you come to us with a finished concept or a rough idea, we’ll help you shape your vision and solve challenges in materials, construction and budget. Our in-house design and engineering teams stay with you every step of the way.
In many cases, we can assist with installation or on-site training as your program rolls out across store locations.
Here’s what you can expect when you partner with us:
Every project begins with listening. We take the time to understand your vision, brand, goals, timeline and budget. This ensures that everything we build fits your needs exactly.
Our in-house design team works with you to develop concepts that are both visually compelling and practical. Then we get to work, transforming your vision into detailed renderings.
Once a concept has your approval, our engineers take over, solving structural challenges, specifying materials and building fully functional prototypes for review.
Next, your project enters production at our Rhode Island facility. From there, we determine the right manufacturing approach—domestic, import or hybrid—to best serve your project’s needs.
We keep a close eye on your project to ensure it stays consistent with the approved design and meets established deadlines.
If your program requires storage, kitting and/or staged shipping, our warehousing and fulfillment services take care of it all.
All VCI Rose designs are manufactured in the U.S. That means tighter quality control, faster response times and a manufacturing partner you can trust to understand the domestic retail space.
Our design, engineering and manufacturing teams work closely together under one roof. That’s how you get consistent communication, faster turnaround and a single partner who is accountable for every phase of your project.
We’ve delivered major rollout programs for retailers across the country. Our demand-flow manufacturing process, global supply chain partnerships and warehousing and fulfillment services are built to handle the complexity and scale of nationwide programs.
With roots going back to 1980, VCI Rose brings more than 40 years of experience working with leading brands across retail sectors. In that time, we’ve seen just about every imaginable scenario, and we know how to navigate the unexpected.
At VCI Rose, we are committed to understanding your brand so deeply that we become an extension of your team. We’re focused on long-term relationships, and that means working closely with you every step of the way.
We pride ourselves on delivering creative, cost-effective solutions for our customers. To that end, our team actively looks for opportunities to optimize materials, processes and supply chain logistics, keeping your project on budget without compromising quality or design.
As a designer in the quick service restaurant industry, I know I can rely on Rose Displays as a valuable resource that delivers custom solutions for any visual communication need. Lynnda Heppler Director, Graphic Design/Communications
As a designer in the quick service restaurant industry, I know I can rely on Rose Displays as a valuable resource that delivers custom solutions for any visual communication need.
Reading Time: 3 minutes Journeys 4.0 Store Program Journeys is known for more than just shoes—it’s a lifestyle retailer that thrives on self-expression, creativity, and an ever-evolving sense of style. To…
Reading Time: < 1 minuteCharged with opening their Reddy Soho new flagship store, a dedicated retail environment for their proprietary lifestyle brand for dogs, Petco appointed Rose Displays SignwareTM Specialist…
Reading Time: 2 minutesWorld Kitchen, a leading maker of dinnerware, bakeware, kitchen and household tools, rangetop cookware and cutlery products, was planning the grand opening of a new concept store…
From small, market-specific projects to large-scale national rollouts, Visual Creations delivers with speed and agility. Our team specializes in demand flow and multi-material retail display and store fixture manufacturing, adapting to the unique needs of every project. With a large domestic campus and manufacturing partners around the world, we provide scalable, affordable, high-quality results.
Take the first step toward bringing your designs to life—get in touch with our team of retail manufacturing specialists today.
Notifications