Standard end cap and in-aisle features create rhythm and assist shoppers in navigating from one category into the next throughout the store. Custom solutions and imagination allow retailers and brands to be more strategic and efficient with the use of these spaces. Let’s talk about how you can use end caps and in-aisle displays to catch the shopper’s eye and drive engagement in your retail space.
With their high-profile position, end caps are about more than just displaying merchandise; they’re often designed with the goal of making your shoppers want to experience the product or to give select brands a visual boost. Similarly, in-aisle displays are often created by brands to help make their product stand out amid groups of competing products.